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OR Books
OR Books is a New York-based independent publishing house founded by two veterans of the publishing industry, John Oakes and Colin Robinson, in 2009.〔(Crain's New York Business on the founding of OR Books )〕 The company, a "digital upstart",〔("What's Ahead in 2011" ), ..Publishers Weekly''.〕 claims to offer a revolutionary approach to publishing by printing on demand, selling directly to the customer, and focusing on creative promotion through traditional media and the Internet. It generally does not sell its books through stores or wholesalers: it "sells directly to customers who order from the OR Books website, eliminating unsold inventory, doing away with deep discounts to retailers, and sharing more of the profit with authors. Customers may order print copies or digital versions; OR Books prints and delivers copies only when they are ordered."〔(Oakes ’83 connects readers directly to a publisher )〕
On its site, OR Books states that it "embraces progressive change in politics, culture and the way we do business." By selling directly to the reader, and avoiding large discount chains, it says substantial resources are made available for marketing and promotion. "At OR Books, our calculation is that, for the amount of money we would have to give Amazon, we can do a better job finding customers ourselves. We know who our audience is, we share their interests, we visit the same websites and read the same writers," wrote company co-founder Robinson.〔Colin Robinson, ("Bedtime for Bezos: OR Books Says 'Thanks, But No Thanks' to Amazon" ), ''Huffington Post'', May 22, 2010.〕
OR Books is best known for publishing ''Going Rouge: Sarah Palin, An American Nightmare'', a parody of the Sarah Palin biography, which went on to become a ''New York Times'' Best Seller in 2009. Since then they have published books by Julian Assange, Moustafa Bayoumi, Medea Benjamin, Sue Coe, Simon Critchley, Lisa Dierbeck, Norman Finkelstein, Laura Flanders, Chris Lehmann, Gordon Lish, Bill McKibben, Eileen Myles, Yoko Ono, Douglas Rushkoff, Jeanne Thornton, and others.
==Founders==
According to OR's website, John Oakes co-founded the publishing company Four Walls Eight Windows. When his company was purchased by the Avalon Publishing Group, he became publisher of Thunder's Mouth Press, co-publisher of Nation Books, and vice president of Avalon. Colin Robinson, a former senior editor at Scribner, was previously managing director of Verso Books and publisher of The New Press.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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